Dramatic, deluxe and more than a little dashing, Positano is the Amalfi Coast’s front-cover splash with vertiginous houses tumbling down to the sea in a cascade of sun-bleached peach, pink and terracotta. No less photo-worthy are its steep streets and steps, flanked by wisteria-draped hotels, smart restaurants and fashionable retailers.
Lantsman describes Positano as “a beautiful Amalfi coast village with white Moorish houses hanging on the slope around a turquoise bay.” Wealthy visitors can be found tucking into fresh Neapolitan cuisine at La Sponda, the Michelin-starred restaurant at the luxury boutique hotel Le Sirenuse. By night, the restaurant is illuminated by 400 candles.
Look beyond the facades and the fashion, however, and you will find reassuring signs of everyday reality: crumbling stucco, streaked paintwork and even, on occasion, a faint whiff of drains. There’s still a southern-Italian holiday feel about the place, with sunbathers eating pizza on the beach, kids pestering parents for gelato and chic signore from Milan browsing the boutiques. The fashionista history runs deep – moda Positano was born here in the ’60s and the town was the first in Italy to import bikinis from France.
The church of Santa Maria Assunta features a dome made of majolica tiles as well as a thirteenth-century Byzantine icon of a black Madonna.According to local legend, the icon had been stolen from Byzantium and was being transported by pirates across the Mediterranean. A terrible storm had blown up in the waters opposite Positano and the frightened sailors heard a voice on board saying “Posa, posa!” (“Put down! Put down!”). The precious icon was unloaded and carried to the fishing village and the storm abated.
The Amalfi Coast has multiple beaches that tourists flock to each year. The Marina Grande beach is at the base of the cliff side town of Positano and is the most recognized beach in the town. Other popular beaches include Fornillo beach and Arienzo beach.
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